| The Wheat Farmer Thinks About: | Telecom Planners Think About: |
| 7. People
buying and eating bread, cookies, pasta
|
Electronic commerce, e-mail, video conferencing, telephone service packages, distance learning, telemedicine |
| 6. Warehouses, trucks, and stores to move baked goods and pasta from production to the consumer | Voice and data transport |
| 5. Factory kitchens and bakeries making bread, cookies, pasta | Multiplexing, circuit switching, and packet switching equipment |
| 4. Wheat by the ton in silos | Raw bandwidth |
| 3. Machinery and people for harvesting, husking, and storing wheat | SONET and other electronic equipment that "lights up" fiber optics and "powers up" antennas. |
| 2. Acres of waving wheat | Fiber optic and copper cable, microwave dishes, wireless service antennas |
| 1. Soil, seeds, water, fertilizer | Sand and copper |
Adapted from an overhead designed by Kevin Taylor of U S WEST Communications titled "Telecommunications: A Dairy Farmer's View."